SOL, Bondi Beach: a curved rendered parapet over timber slats under a pale dusk sky with a half moon.

Progress and plans · 5 October 2026

Eleven weeks in.
Here’s where we’re at.

Everything since 21 July in one place. Then what comes next once the trial wraps up.

Kavera Prepared by Arthur Syrios at Kavera for SHORE

Eleven weeks in four figures

The numbers so far.

17

New service and suburb pages live

From knockdown rebuilds and custom homes to Dover Heights, Vaucluse, Bondi Beach, Mosman and the new architects and interior design pages.

8×

More Google appearances

About 8×: 1,204 before we started and 9,667 in the latest 28 days, to 3 October. Australian searches without the SHORE name. Website and Maps listing combined. Recent figures are provisional.

6of 20

AI answers recommended SHORE

One sample on 2 October 2026. Six real buyer questions that never named SHORE.

51

Old website addresses redirected

Old links now reach the current site instead of landing on errors.

96

dated changes on your live dashboard at clients.kavera.com.au/shore. Search Console and Analytics numbers read straight from Google.

Program 21 July to 5 October 2026. Google figures from Search Console, Australia. The AI figure is one dated sample, not a ranking.

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Then and now

Where you were and where you are now.

Google appearances

1,204Before
9,667Now · to 3 October

Different searches you show for

217Before
1,000+Now

Weekly Google appearances for searches that don’t use your name

0
1,000
2,000
3,000
6494May
73411
62018
65325
6901Jun
7118
59815
27922
24129
2606Jul
42413
78820
1,83027
2,0043Aug
2,32610
2,42917
2,59124
2,71131
3,0467Sep
1,92714
2,05521
2,219*28
Kavera starts, 21 July

*28 Sep–3 Oct: six days, provisional. Weeks start on Mondays.
Checked 5 October. Google is still filling in 4 October so it isn’t shown yet.

Source: Google Search Console, Australia. Website and Maps listing combined. Equal 28-day windows: before 22 June–19 July; now 6 September–3 October. Data after 29 September is provisional. Google dates use Pacific Time.

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The September dip

One page explains
the September dip.

From 12 September Google stopped showing the custom homes page for broad searches. It was on page six with no clicks, so the drop didn’t cost any visits.

19 Aug

Google last crawled the custom homes page.

12 Sep

The page drops off page six for broad searches. It had no clicks there.

29 Sep

We publish the upgraded page.

Source: Google Search Console. Dates are Google’s last crawl of the page and the day the upgrade went live.

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Google Maps results

Top three on Google Maps.

Your Google Business Profile listing, averaged over the four weeks to 3 October. Every one of the 20 searches we track averages spot 1, 2 or 3.

20of 20
Spot 1
8 searches
Most shown: builder sydney, 194 times
Spot 2
5 searches
Most shown: builders in sydney, 56 times
Spot 3
7 searches
Most shown: builders sydney, 108 times

That’s your Maps listing. The website is next.

For the same broad searches the website sits around 25 to 60 today. Closing that gap is the work ahead.

Spot is the average position of your Google Business Profile listing in Google’s map results. It changes with where the searcher is. All 20 searches are in the appendix.

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What’s been done

21 July to 5 October.

About two and a half months of work.

Conway: a kitchen with a marble island, arched reeded-glass doors and soft afternoon light.

Conway, SHORE project photography.

17

New pages

Each with its own projects, local detail and enquiry path

About15

Page upgrades

Including the SOL Bondi Beach duplex retarget and a copy review across 23 pages

About10

Technical fixes

Sitemap, 51 redirects, structured data and page headings

60

Buyer searches

The approved list your buyers actually use

21

Review replies

With services and areas filled in on your profile

6

Business Profile posts

Live on your Google listing

Website work alongside, not counted aboveSOL film and four reels · Project map · Photo updates · Contact panel redesign · Gallery arrows · Image upload fixes

Program 21 July to 5 October 2026. Analytics and Search Console are set up with form, phone and email enquiries tracked. Every new page was submitted to Google directly. ArchiPro was brought up to date with a rewritten SOL listing.

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AI search · a first look

6of 20

Each square is one AI answer. Filled means it recommended SHORE.

We asked AI six questions a buyer would ask, without naming SHORE. Every builder question brought you up at least once.

First check, 2 October 2026. We’ll ask the same questions monthly so you can see it move.

Six questions asked in Google AI Overviews, AI Mode, ChatGPT and Perplexity. 20 answers observed. Four Perplexity attempts hit a sign-up wall and are not counted.

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Who you’re up against

What your competitors show publicly.

Five local builders and SHORE, counted on 4 October 2026. SPH Built already has pages for Vaucluse, Double Bay, Bondi, Coogee and Dover Heights.

BuilderService and suburb pagesArticlesGoogle reviewsWhat else we can seeVisible effort
SPH Built263819 · 5.0Google Ads historyHeavy
Hall & Hart8476 · 4.3Agency case study cites SEO and paid searchHeavy
Horizon59160 · 5.0Award and news coverageModerate
BIC Construction05218 · 5.0Houzz and ArchiPro profilesModerate
Mobuild006 · 4.3Portfolio site onlyLight
SHORE171134 · 4.9Kavera, since JulyBuilding

Pages and articles counted from each builder’s public sitemap. Reviews and rating come from the one Google profile checked. Visible effort is a qualitative read of what is public. It is not their spend and not a ranking.

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SEO or Google Ads

Ads stop when you stop paying.
The pages stay.

Both have a place. Here’s the difference.

Google AdsSEO with Kavera
How you show on GoogleMarked “Sponsored”A standard organic result
When you stop payingThe clicks stop when the budget stopsThe pages stay on your site. Results depend on competition and ongoing work
ChatGPT and AI answersPaying for an ad doesn’t buy a mentionPages can be read and cited. 6 of 20 answers named you
What you’re paying forEach click while the campaign runsPages, content and authority you own
Over timeReach only while the budget runsEach new page can support the ones before it. Posts and project stories add up

$2,900 a month on Ads stops when the budget does. $2,900 a month on Growth adds 3 new pages, 4 page upgrades and 8 Google posts every month.

Ads and SEO do different jobs. Neither one guarantees a ranking.

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The plans

We’d suggest Growth.

Growth covers all three areas you’re in now and keeps new pages, upgrades and Google posts going every month.

The trial did the setup up front: the fixes, the redirects and the first pages. Growth is the steady pace from here.

If you want to go faster later there’s a bigger plan. Happy to talk it through.

Each monthLocalGrowthRecommended
Price$1,500$2,900
New suburb or service pages23
Page upgrades24
Areas covered1 areaUp to 3
Business Profile posts48
Directories and linksCitation check2
AI search questions1025
Rank tracking searches3060
Live dashboardIncludedIncluded
Hosting, maintenance and supportIncludedIncluded

Plan prices are monthly. Plans run for a 90-day minimum then month to month with 30 days’ notice.

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The plan · own the Eastern Suburbs then push out from there

The next 90 days.

A Kirribilli balcony living space looking across greenery to the Sydney Harbour Bridge.

Kirribilli, SHORE project photography.

  • Kirribilli SHORE project to show
  • Matraville SHORE project to show
  • Chifley SHORE project to show
  • Rozelle and Inner West Rozelle project to show
  • Lower North Shore
  • Passive house builders
  • Waterfront home builders

Covered now

Eastern Suburbs · Dover Heights · Vaucluse · Bondi Beach · Darling Point · Randwick · Pagewood · Mosman

Always on

A story for every finished project. Google posts every week. ArchiPro and architect links. Monthly checks on what ChatGPT and Google AI say when someone asks for a builder.

Areas from the October 2026 plan. Kirribilli, Matraville, Chifley and Rozelle already have a SHORE project to show.

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Nine suburbs

Then the gaps.

Each gets its own page built around local planning rules and your nearest SHORE projects. If you’ve built in any of them, send it through and that suburb goes first.

Bellevue Hill
Double Bay
Rose Bay
Point Piper
Watsons Bay
Bronte
Clovelly
Coogee
Maroubra
Axis: a pair of gabled white duplexes with dark timber-clad ground floors and a glazed central link.

Axis duplex, SHORE project photography.

The aim: when someone in the Eastern Suburbs
searches for a builder, they find SHORE.Rankings depend on competition, so this is the aim and not a promise.

Pages use local planning context and nearby SHORE projects. No completed local project is implied for any of these suburbs.

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Where to from here

We’d suggest Growth.

Whisper, Mosman: an open living and dining space with a stone table, a timber-clad fireplace and a round skylight.

Whisper, Mosman, SHORE project photography.

Area exclusivity

+$750

Per area a month. An area is a region like the Eastern Suburbs. While it’s active I won’t take on another custom home builder there. Six-month minimum.

The plan

Growth
$2,900 a month

90-day minimum then month to month with 30 days’ notice.

Next step

Let me know if Growth works and if you want exclusivity.

I’ll send the agreement and first invoice so the work carries on without a gap.

KaveraArthur Syrios · 0414 144 387 · kavera.com.au
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Appendix · Google Maps results

All 20 Maps searches.

SearchSpotShown
builder sydney1194
home builders sydney1140
custom builders sydney1109
builders sydney3108
house builders sydney192
home builder sydney182
duplex builders sydney380
best builders in sydney358
builders in sydney256
best builder in sydney351
SearchSpotShown
high end builders sydney251
architectural home builders sydney248
house builder sydney143
duplex builders eastern suburbs sydney342
high end home builders sydney141
custom duplex builders sydney333
custom design home builders sydney232
builder near by sydney131
boutique home builders sydney326
custom home designs sydney223

Spot is the average position of the SHORE Google Business Profile listing in Google’s map results. It is not a website ranking and it changes with where the searcher is. Shown is how many times Google showed the listing for that search from 6 September to 3 October 2026.

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